Hip Hop beefs

Hip hop music is a competition. No question about it. Rappers strive to be the best in record sales, how many girls they got, and respect!
Perhaps the most famous rivalry would be Biggie vs Tupac which sadly led to the deaths of two of our most best rappers of our time some might say.
You might thought some things would change. WRONG! Hip hop is still carrying out beefs like it was yesterday. Other prominent ones have been Jay-z vs Nas (those two have since made up), 50 Cent vs Ja Rule, 50 Cent vs The Game, Lil Kim vs Nicki Minaj, and the most recent one Rick Ross vs Young Jeezy which led to a physical altercation at the BET Hip Hop Awards this past weekend (ironic?).
The worst thing about the beefs is the decline of quality in hip hop music. I don't care what you say but hip hop is missing that rawness and quality from the old days. Nowadays the beefs don't even seem real. It seems more like a staged promotion for whose album will come out on top (remember Jay-Z "American Gangster" and Kanye's "Graduation" album rivalry?).
Bottom line is if you're gonna beef do it over a damn good reason because one day your fan base will start to turn on you and a life may be lost. We don't need another outcome like Notorious BIG and Tupac Shakur.